With a record number of Google searches taking place, there’s never been a better time to go through all your SEO techniques and look for better ways on how you could improve them. Luckily, this is not such a complicated process. While most people think about creating new personal goals, you should know that it’s also important to make new business goals too!
Here, we will discuss some of the exciting and straightforward techniques to increase traffic to your website. Remember that a perfect SEO presence boosts your blog’s value, authority and ranking. So, which are some of the most attractive and beneficial methods?
We had a chat recently with Keep SEO Simple a leading Scotland SEO company and here’s some of their top tips for growing your business online.
Always Try To Add Value!
Yes, the term might sound simple, but it’s essential that you always generate fantastic content. It should also maintain its level of relevance for the readers and be ‘evergreen’ wherever possible. The crucial point to note here is that it’s not always about writing top quality content. Instead, engaging with your audience is the next essential pillar.
If you’re looking for easy tips to create more value for your content, take a look at some these methods below:
Controlling The Whole Browsing Experience
User experience is crucial for Search Engine Optimization. In this case, it’s wise to test the manner in which it affects your readers. The user experience begins even before they visit your blog. In fact, 93% of online experience starts with a simple search.
Here, some of the things you need to look at include:
The Power of Social Media
Google keeps telling the SEO community that social media has little impact when it comes to improving search rankings. Well, we continue proving Google wrong. Social media signals can increase your company’s website ranking with its clientele and other Search Engine Optimization marketers. So, how can you use the tools of social media to boost your SEO?
Neville Medhora, founder of Kopywritingkourse.com is a massive fan of using social media to increase the number of people visiting your site. She says that “leveraging the power of social media makes your ranking soar!”
Visual Content Optimization
Nowadays, visual content is a famous blogging technique that can be used to supplement text. It might even go ahead and replace it but most importantly, it dramatically affects SEO. Learning how to use visual content is not challenging, and once you learn how to use it, it only takes some minutes to increase the ranking of your site.
Here are some few tips to put you in the right direction:
Concentrate On Topic Depth Instead of Backlinks
Having several links to increase your ranking in Google is now an ‘old school’ type of practice. Nowadays, getting a high ranking on Google hardly depends on the number of backlinks that you decide to use. Instead, it all depends on the depth of your topic. Recent studies by MarketMuse showed some rather impressive results.
The company ran a test between two groups. They analysed words of close to nine million from Magnifymoney.com with just 1.5 thousand backlinks. Interestingly, it outranked getrickslowly.org which had 31 thousand backlinks because Magnifymoney.com had more engaging and in-depth content for its users.
Always Update Your Online Footprint
Your online presence does wonders for your site. However, the problem is that most of us often forget how a good online print may cover those platforms that we tried out in the past and then later abandoned. Yes, it is a good idea to experiment using brand new areas to improve your presence. You only need to make sure that you keep updating them even if you’re not using them.
Let’s say you own a page on Google+ but for some reason, you’ve stopped using it, or you keep forgetting to post. In such cases, you should be asking yourself one fundamental question. Is the information accurate enough to assist users in learning more about your company?
To help you in updating your online footprint, we’ve discovered a simple method. All you have to do is to come up with a simple spreadsheet that takes care of your entire online presence. After a month, you can then check if the data is fully updated.
Acknowledging the above reasons, you can see that increasing traffic to your blog through SEO is not a stressful experience. Keep in mind that the internet keeps changing and the methods we used one year ago are not the same one’s existing today, or that will exist a year from now.
Have you been struggling with boosting your website’s ranking? These proven, modern day tips can give your site a good kick!