Bringing data science to the people.
Data science gets thrown around in the press like it’s magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. Seemingly meaningless data can be transformed into valuable insight to drive smart business decisions.
And in Data Smart, MailChimp's Chief Scientist, John Foreman, will show you how that’s done within the hype-free, comfortable environment of a spreadsheet.
Each chapter covers a different technique in a spreadsheet so you can follow along.
What folks are Tweeting about this book. (You know if it's on Twitter, it has to be true.)