John Foreman, Data Scientist
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Why OkCupid Isn't FaceBook. Not All Experiments Feel the Same

7/29/2014

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When the news broke that Facebook experimented on users' emotions by manipulating their feeds, one of the most common defenses of Facebook that I heard was, "But all websites experiment on their users!"

Yesterday, we saw Christian Rudder at OkCupid, rather colorfully, make this facile argument. OkCupid has a history of experimenting with its matching algorithm and selections (and hence with users).

"But guess what, everybody: if you use the internet, you're the subject of hundreds of experiments at any given time, on every site. That's how websites work," says Rudder. 

And despite his finger-wagging, dick-like phrasing that only entrepreneurs can achieve, Rudder is correct to a point. 

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Why is Big Data Creepy? And What Can We Do?

7/24/2014

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I'm going to start off this post with a film clip. It's 4 minutes long, but I hope you'll watch it. The scene is from my favorite film ever, Sneakers, and in this clip, Robert Redford and his crack team of penetration testers root through a guy's trash.

Whose trash are they rooting through? A character named Werner Brandes.
Why are they rooting through his trash? They want to learn about Werner, his personality, his routine, his weaknesses. Because Robert Redford wants to find a way to get close to Werner and exploit him to break into his workplace.

Let's watch.

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    Hey, I'm John, the data scientist at MailChimp.com.

    This blog is where I put thoughts about doing data science as a profession and the state of the "analytics industry" in general.

    Want to get even dirtier with data? Check out my blog "Analytics Made Skeezy", where math meets meth as fictional drug dealers get schooled in data science.

    Reach out to me on Twitter at @John4man

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    Click here to buy the most amazing spreadsheet book you've ever read (probably because you've never read one).

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